Tuesday, March 27, 2012

Food photography was so undeveloped back in the mid century that it's really funny -- but really not that fair -- to poke fun of it.  This ad from the March 1961 issue of Family Circle, though, deserves at least a mild scolding. If the reader were hastily glancing through this issue and not bothering to read it, she'd later be wasting her time trying to find the recipe for Easter cake made of melted chewing gum.  Not only in the icing, or to stick those pipe cleaner bunnies to their egg nests, but in the very cake batter itself - to attain that bright, shiny, just-chewed "eye appeal".
For more vintage recipes, please visit the cookbook section of my eCrater store!

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